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As elite performers from some of Australia's largest real estate franchises, Raylean Ellison and Natalie Zulian recognised that many sales techniques are carefully crafted to promote the brand with unrealistic promises.

They also realised that with the help of the internet the vast majority of buyers and renters are searching by location not brand, so they decided to pursue this growing trend in the market place.

They wanted to develop a customer focused agency with a difference where they're not working in the best interests of a brand, they're working exclusively for you - The home owner.

By combining their own extensive local and international data bases together with the services of Australia's leading on-line real estate networks, and by maintaining a networking alliance with the most successful real estate agencies in the Eastern Suburbs they have created a unique business model that maximises property exposure and drives more qualified buyers to your door.

Whether you want to sell your property "off market" or take it to the open market, their superior negotiating skills and unrivalled industry know-how have earned them an enviable track record of outstanding results in record time.

Being proven local market leaders, Raylean and Natalie have been hugely successful in securing a number of "off market" sales due to their networking ability to match the right buyers with the right properties.

To date they have sold and leased many properties through their data bases, often without resorting to elaborate marketing campaigns. This was achieved by actively working their systems, qualifying buyers at inspections and actively selling the properties features.

However, their most important point of difference is in their dedication to service and outstanding results exclusively for the home owner. They have positioned themselves well above the brands with their record-setting achievements which have been created by the implementation of proven strategies with a personal commitment to attain the maximum return for each and every property.

The Ellison Zulian Advantage

The amalgamation of Raylean Ellison and Natalie Zulian in August 2010 was a wise decision as they had previously worked together and respected each other's ability and vision in their chosen field.

They have worked in the world of real estate for over 25 years each exclusively in the Eastern Suburbs which has allowed them to nurture their growing data base and gain extensive local knowledge in Residential Sales, Property Management and Corporate Relocations.

During their high profile careers they have valued and sold a wide range of property from a 10.5 million dollar house (Southern Courier Residential Record in the catchment area) to the proverbial "one bedder" and they continue to set record home prices in many local suburbs for units, houses and mansions.

Raylean and Natalie's wealth of experience has allowed them to apply a refreshing new approach to the marketing and networking of both residential sales and rentals. They understand that their valued clients all have individual requirements and they have built a reputation for customising campaigns to meet their needs.

Both Raylean and Natalie were approached by many larger agencies not only for their record-breaking successes and networking skills, but also because of their outstanding reputation for honesty and integrity.

However, they both realise that the internet gives all agencies large and small a level playing field with unlimited coverage and the franchised brand provides no real advantages, particularly for the home owner.

Their established agency has exposure to a larger data base of "genuine" buyers and renters than all the franchise brands combined, including web portals like domain.com.au, realestate.com.au etc and they have the decades of experience necessary to effectively manage large volumes of inquiry.

The Nielsen Online Australian Property Report from 2008 show that nine out of ten buyers use the internet to search for properties by location. Realestate.com.au alone had 4.87 million unqiue visits to its website in the single month of March 2009.

Raylean and Natalie have proven that their boutique 'independent style' agency achieves superior results for the home owner because they have all the benefits of the international brands combined with the freedom to network effectively and offer a unique personalised service. (See selling tips)

"Working within a boutique real estate agency and in the area that we love, we are able to tailor networking strategies that suit individual properties. We are not tied to strict marketing campaigns that larger agencies insist on"_Raylean Ellison.

"At Ellison Zulian Property we listen to what you want. We truly believe that we offer a better service than any other agent because we work exclusively for the vendor, not the brand and we're dedicated to a limited number of properties. This enables us to provide the attention to detail they deserve"_Natalie Zulian.

It's their ability to get the job done and their experience and determination that has lead to a lasting impression resulting in positive word of mouth business and repeat clients.

"Repeat business and client referrals are the ultimate compliment proving that our previous clients have been more than happy with our services and results"...Raylean and Natalie.

If you are looking for a local market leader with a knack for exceptional networking and marketing techniques, outstanding results and a friendly down to earth approach to the sale or management of your assets, then look no further.

Ellison Zulian Property specialise in: New South Wales (NSW) and Eastern Suburbs including the surrounding suburbs of Bondi, Bronte, Waverley, Tamarama, Clovelly, Randwick, Coogee, Lurline Bay, Malabar, Chifley, Maroubra, Pagewood, Eastgardens, Kensington, Kingsford, Little Bay, Matraville, Hillsdale, Botany, Mascot and South Coogee.

Recognised, Respected, Recommended